DATA USAGE, PROCESSING AND DATA COLLECTION POLICY
Food KARMA Bonus Scheme - Data usage and data collection notice
The Food KARMA app may collect some identifiable and relevant usage information for both business and for technical purposes, aiming at assuring the smooth operation (download and functionality) of the app. All data collection and handling is in full compliance with the amended version of the DPA 2018 (also known as UK GDPR) as well as EU GDPR.
We utilise analytical tracking to gather information about how this app is used. We use this information to help us calculate the number of downloads the app has received, and which features are most used.
We process your personal usage data for carefully considered and specific purposes which enable us to enhance the services we provide. This could include segmentation, creating targeted offers and discounts, or to promote relevant products and offers which we feel may be of interest to you based on your prior purchases with us.
Data collection includes the following information: purchase receipts, discounts given, bonus top-ups, product enquiries.
Length and objective of data storage
Your personal data will be stored for as long as we are required to hold it for legal or operational reasons (typically 10 years maximum).
We will never sell your personal data.
We use your personal data In General;
- to provide goods and services to you;
- to make a tailored mobile application available to you;
- to manage any registered a customer and top-up account that you hold with us;
- to verify your identity;
- for crime and fraud prevention, detection and related purposes;
- with your agreement, to contact you electronically about promotional offers and products and services which we think may interest you;
- or when and where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).
Data use related to promotional activities
We use your personal data for electronic marketing purposes (with your consent) to update you on the latest offers.
We aim to update you about products & services which we think may be of interest and relevance to you.
You have the right to opt out of receiving promotional communications at any time, by contacting us via email sent to egg@realegg.co.uk
We collect data directly from you, as well as analysing your browsing and purchasing activity, and your responses to marketing communications. To do so, we use software and other technology (automated processing).
Sharing data with third parties
We only allow our strategic partners to handle your personal data after you have purposely agreed to it, and when we have confirmed that they apply appropriate data protection and security controls.
We may share your data with:
- our carefully selected partners with whom we may host events or shared promotions, if we have your consent to do so;
- to comply with our legal obligations;
- to exercise our legal rights (for example in court cases);
- for the prevention, detection, investigation of crime or prosecution of offenders; and
- for the protection of our employees and customers.
Aside from our partner service providers, we will not disclose your personal data to any third party, except as set out below. We will never sell or rent our customer data to other organisations for marketing purposes.
How long do we keep your data?
Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 10 years.
What personal data do we collect and keep?
- your name, age/date of birth and gender;
- your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail address;
- purchases and orders made by you;
- your (virtual of physical) top-up card account balance and transactions
- your on-line browsing activities on our website;
- your communication and marketing preferences;
- your interests, preferences, feedback and survey responses;
- your location;
- your correspondence and communications with us.
About your rights
You have the following rights:
- Right of Access: the right to ask for a copy of personal data that we hold about you
- Right of Erasure: the right (in certain circumstances) to request that we delete personal data held on you; where we no longer have any legal reason to retain it
- Right of Rectification: the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you
- Right to Object: the right to opt out of any marketing communications that we may send you and to object to us using / holding your personal data if we have no legitimate reasons to do so
If you wish to exercise any of the above rights or seek further information about our data management practice, please contact us at egg@realegg.co.uk
Last update: April 2024